Neiman Marcus Cake (Gooey Butter Cake Bars)
If you love rich, buttery desserts that practically melt in your mouth, this Neiman Marcus Cake is about to become your new favorite treat. Also known as Gooey Butter Cake Bars, this decadent dessert features a soft cake-like base topped with a sweet, creamy, melt-in-your-mouth layer.
It’s incredibly easy to make with simple pantry ingredients — and it’s perfect for potlucks, holidays, or anytime you’re craving something indulgent.
Why Is It Called Neiman Marcus Cake?
The name is often linked to the luxury department store Neiman Marcus, but like many viral recipes, its true origin is debated. Regardless of the name, this gooey butter-style cake became popular because of its rich texture and unbelievably simple preparation.
Why You’ll Love This Recipe
- Only a few simple ingredients
- Super rich and buttery
- Easy beginner-friendly dessert
- Perfect for parties and gatherings
- Tastes even better the next day
Ingredients
Bottom Layer:
- 1 box yellow cake mix
- ½ cup melted butter
- 1 large egg
Gooey Top Layer:
- 8 oz cream cheese, softened
- 2 large eggs
- ½ cup melted butter
- 3 ½ – 4 cups powdered sugar
- 1 teaspoon vanilla extract
How to Make Neiman Marcus Cake
Step 1: Prepare the Base
Preheat oven to 350°F (175°C).
Grease a 9×13-inch baking dish.
Mix cake mix, melted butter, and egg until combined.
Press evenly into the bottom of the pan.
Step 2: Make the Gooey Layer
Beat cream cheese until smooth.
Add eggs, melted butter, vanilla, and powdered sugar.
Mix until creamy and smooth.
Step 3: Bake
Pour cream cheese mixture over the base.
Bake for 40–45 minutes.
The center should still be slightly gooey — do not overbake.
Step 4: Cool & Slice
Allow to cool completely before slicing into bars.
Dust with powdered sugar if desired.
Tips for Perfect Gooey Butter Bars
- Don’t overbake — the center should jiggle slightly.
- Use room temperature cream cheese for smooth texture.
- Chill before slicing for cleaner cuts.
Variations
- Chocolate Version: Use chocolate cake mix.
- Lemon Version: Use lemon cake mix and add lemon zest.
- Pumpkin Version: Add ½ cup pumpkin puree and pumpkin spice.
Storage
- Store covered at room temperature for 1 day.
- Refrigerate up to 5 days.
- Freeze up to 2 months.
Frequently Asked Questions
Why is my cake too runny?
It may need a few more minutes in the oven. The center should be gooey but set around the edges.
Can I make it ahead of time?
Yes! It actually tastes better the next day.
Final Thoughts
Neiman Marcus Cake is rich, sweet, and perfectly gooey — the kind of dessert that disappears fast at gatherings. With its buttery cake base and creamy topping, it’s pure comfort in every bite.
